Upcoming Austin PPA events

    • 17 Feb 2020
    • 6:00 PM - 9:30 PM
    • Precision Camera & Video, 2438 W. Anderson Lane, Austin, TX 78757

    Competitive Business Strategy for Working Photographers

    Competitive Business Strategy for Working Photographers

    “The key to victory is not defeating the enemy, but in defeating the enemy’s strategy; therein lies their weakness.” - Sun Tzu, “The Art of War”

    Today’s working photographers are faced with so much information regarding the best ways to run their business. The categories of information include photographic quality, marketing, pricing, in-person sales, branding, customer experience, customer service and so much more. While much of this information is very good, today’s working photographers are left on their own to figure out how all of this information fits together into a singular, cohesive plan that targets their individual business objectives.

    This is where business strategy comes in. Instead of trying to piece together individual parts of a business (marketing, pricing, branding, etc.), working photographers are better served by first establishing their business strategy then aligning all of their activities and projects with that business strategy.

    During this program, you’ll learn the following:

    • What is a business strategy and how is it different than a business plan.
    • What are the five fundamental strategies and how to choose which is right for your business.

    • What is the difference between strategy and tactics and how do they relate to one another.
    • How the business strategy relates to sub-strategies such as branding, marketing, sales, product and customer service.

    • Developing a business strategy to gain competitive advantage.
    • How to use your business strategy to choose your customers, products and services as well as set priorities

    With a better understanding of business strategy, you’ll have a clearer understanding of what you need to focus on for success!




    • 22 Feb 2020
    • 9:00 AM - 12:00 PM
    • Precision Camera & Video 2438 W. Anderson Lane Suite B-4 Austin, TX 78757

    To register for the Certified Professional Photographer's exam from the national PPA, go to http://ppa.formstack.com/forms/cpp_exam

    The exam will be administered on Saturday, February 22nd, 2020, from 9:00 AM to 12:00 PM at Precision Camera. 

    Note that CPP candidates must be a member of the Professional Photographers of America to take the exam and participate in the certification process.

    PPA members who attend this class are eligible to receive one service merit from PPA.

    The instructor for this class is Tim Babiak, CPP. Tim serves as a local CPP Liason as well as on the Austin PPA Board of Directors.

    A prep class for the exam is on the APPA calendar for Saturday, February 1st, 2020 from 9:00 AM to 4:30 PM.



Austin PPA Members Only Facebook Group

Contact our Membership Director to be added to this members only Facebook group where members can share business leads and ask for help

What is Austin Professional Photographers Association?

Austin Professional Photographers Association, previously PPGA, is a non-profit organization that was established in 1950 by a small group of local working photographers who were also members of the Professional Photographers of America

Who belongs?

Our members are among the most skilled, talented, and professional photographers in the Austin and Central Texas area.

Professional Photographers of America at the national level offers extensive training, business templates and equipment insurance included in your membership. 

Click below to join the national PPA.


PO Box 10836
Austin, TX, 78766

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