Workshop:Steve Kozak: The Road to Success Requires 4-Wheel Drive

  • 23 Sep 2019
  • 10:00 AM - 5:00 PM
  • Valerie Kay Photography, 7113 Burnet Rd Suite 109, Austin, TX 78757
  • 10


  • Anyone who is not a member of Austin PPA or another PPA affiliate
  • Anyone who is a member of another PPA guild or the national PPA.

Registration is closed

Note:This workshop will be held at Valerie Kay Photography, 7113 Burnet Rd., Suite 109, Austin, TX 78757.  The membership meeting will follow at 6:00 PM at Precision Camera and Video.

How can you tell if you are becoming the photographer you want to be if you don’t know where you are headed? In this program, Steve

Kozak will share his insights and experience in helping you to determine the direction of your business and defining your career. By expanding upon the sound principles of a “4-Wheel Drive” business, Steve challenges the photographer to create a career that is built by default rather than by design.

During the workshop, Steve will cover:

  • Creating marketing excellence
  • Finding your marketing message
  • Pricing strategies for tough times
  • Creating a "sticky" business
  • Building Customer Loyalty
  •  What Every Photographer Should Know
  • How You Can Help Your Clients Spend More
  • Layout a plan for building your business
  • Marketing your photography and finding new clients
  • Establishing a year-round marketing calendar
  • Writing effective ad copy
  • Determining a plan for career and personal growth

Steve shows photographers how to make more money with much less effort and how to grow and strengthen your business. Discover the art of marketing and the secrets to higher sales.


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